YoJo
A thrilling journey to explore the 
venomous liquor
Asian cultures have used herbs for centuries to make wine for maintaining strength. As a tribute to tradition, a variety of poisonous organisms are used in medicinal liquors. Yojo is a liquor series that focuses on using herbs mixed with venomous species to achieve its goal of promoting health. Regardless of its effects, Yojo improves blood circulation and removes blood stasis. Mixing the venomous species with Baijiu, also known as Liquor and Spirits, results in a bright white liquid in the glass, which starts with a spicy taste and the aroma of grains. The aftertaste carries aromas of Chinese herbs, and the palate is loaded          with sweetness.
探秘药酒之旅
几个世纪以来,亚洲文化一直使用草药酿酒以保持体力。作为对传统的致敬,各种有毒生物被用于药酒。Yojo是一个以草药和有毒物质混合而成的烈酒系列,旨在达到促进健康的目的。无论它的效果如何,Yojo都能改善血液循环,消除血瘀。将有毒物质与白酒(也被称为白酒和烈酒)混合,会在玻璃杯中产生一种明亮的白色液体,开始有一种辛辣的味道和谷物的香气。余味带着中草药的香味,口感充满甜味。
Visual Identity
Potent / Dynamic / Powerful

Problem

1. Legal and regulatory challenges
2. Safety concerns
3. Consumer acceptance: Despite the cultural significance of herbal wines and medicinal liquors in some Asian countries, other consumers may be hesitant or even repelled by the idea of consuming products containing venomous organisms. Marketing and branding efforts would need to address these concerns and educate potential customers on the benefits and safety of the product.

Message
1. Promoting blood circulation
2. Boosting the immune system
3. Relieving stress and anxiety:
4. Providing antioxidants
5. Supporting digestion
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