MoodyColor
Perceptions of color exhibit
Colors have various applications in society. "Moody Color" is an interactive pop-up exhibit that focuses on the perceptions of color. Visitors will experience how each color is linked to psychological and emotional representation. During the exhibit, guides will take visitors through the moods of different colors, including red, pink, blue, and green.
色彩感知展览
颜色在社会上有各种各样的用途。“穆迪的颜色”是一个互动的弹出式展览,专注于对颜色的感知。参观者将体验到每种颜色是如何与心理和情感表现联系在一起的。在展览期间,导游将带游客体验不同颜色的情绪,包括红色、粉色、蓝色和绿色。
Visual Identity
Vibrant / Expressive/ Dynamic

Problem
1. The decompression type of exhibition is relatively new, so the challenge is how to attract an audience that is willing to pay to see it.
2. As a pop-up exhibition, how can we compete with others?

Message
To guide the audience to a better understanding of color, we aim to target:
1. Individuals looking for a healthy way to release stress
2. People who are interested in pop-up exhibits
3. Pop-up exhibits, which are short, attention-grabbing, and free exhibitions. They are organized thematically for different groups of people.


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Environment
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Style Tile
RESEARCH / NAMING / BRAND IDENTITY / BRAND STRATEGY / LOGO DEVELOPMENT / CONCEPT DEVELOPMENT / COPYWRITING / ADVERTISING / CREATIVE STRATEGY / IDEATION / MODEL BUILDING

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