World's 10 
Weirdest Jobs
Imagine yourself doing the wackiest job you’ve ever heard of
Every job has its own metrics and meaning. Bored with your current job? Want to try something you've never heard of? This book introduces ten interesting jobs around the world that you've probably never heard of. Let's find out what these jobs are, how much they pay, and what life is like for the people who do them.

想象一下你做着别人从未听说过的工作
每一份工作都有其独特的指标和意义。厌倦了你现在的工作么?想要尝试一些你从未听说过的工作么?这本书介绍了十种你可能从未听说过的世界各地有趣的工作。让我们一起来了解这些工作是什么,薪水,以及从事这些工作的人的生活是怎样的。
Visual Identity
Offbeat / Nontraditional / Novelty

Problem
1. Lots of people do not believe those abnormal careers could make a living 
   as well.

Message
Many people consider work to be only those jobs they can imagine. Many people also support themselves by doing interesting work you have never heard before.
1. Awareness of those abnormal careers could make a living as well
2. Expand their thought towards more unknown field
RESEARCH / NAMING / BRAND IDENTITY / BRAND STRATEGY / CONCEPT DEVELOPMENT / ADVERTISING / CREATIVE STRATEGY / IDEATION / MODEL BUILDING

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